Point a phone at a picture. Watch it come alive.
pic2vdo turns any printed image into a video screen. No app to download, no QR-code trick, no special ink. Just a phone's own camera and a picture that was already there.
For publishers, out-of-home owners and agencies who sell printed advertising, and the brands that run it.
Works on any modern iPhone or Android phone, right in the browser.
Live scan
The problem
Print doesn't talk back.
A poster, a print ad, a shelf sign, a leaflet, a museum placard: all of them do their job once, silently, and then just sit there. Nobody knows how many people actually looked. Nobody can ask the viewer for anything back. And a static image, however well designed, can only ever say one thing.
Digital screens fix some of this, but they are expensive, fixed in place, and still do not know who is watching or what they want.
Everyone already has the one device that could fix all of it, in their pocket, all the time: their phone.
Infinite possibilities: if it is printed, it can play. A poster, a pack, a ticket, a menu, a map, a placard, a page. The list of things pic2vdo can turn into a screen does not really end.
The solution
The bridge between print and digital.
Print lives in the physical world: on a wall, a shelf, a table, a street corner. The response you actually want lives online: the video, the offer, the sign-up, the measurement.
pic2vdo is the join between the two. The printed piece stays exactly what it is. For the few seconds a phone is pointed at it, it becomes a doorway to everything the paper itself could never hold.
How it works
Four steps. No app. No download.
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1Scan
Open a link, or scan a QR code, with the phone's own camera or browser. Nothing to install.
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2Recognize
Point the camera at the real image. pic2vdo recognizes the actual printed artwork itself, using a mathematical image-matching method, not AI. No special code or marker is hidden in the design.
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3Watch
A video plays directly over the image in real time, locked onto it and tracking it as the phone moves, tilts, or gets closer.
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4Respond (optional)
After the video, an optional prompt can invite the viewer to do something: claim an offer, enter a draw, leave their details. A glance becomes a real, capturable moment of interest.
One image, many videos
A single target can carry several different overlay videos, shown with a chosen probability, so a poster that gets scanned repeatedly stays worth a second, third, or tenth look.
Works best on flat, non-glossy artwork today: posters, print ads, labels, packaging faces.
See it happen
This is what the user sees
One phone, one printed poster, no app installed. The video is locked onto the artwork and stays on it as the phone moves, tilts, or gets closer.
Autoplays muted. Tap Sound for the audio.
Try it yourself, right now.
No download, no signup. Pick what best describes you, open the demo on your phone, and point it at one of the pictures.
Takes two devices
The live demo runs on a computer screen and your phone together. Open this page on a laptop or desktop, then scan the code that appears.
- On a computer, open pic2vdo.com
- Scroll to Try it yourself
- Point your phone at the QR code on the screen
Scan this with your phone camera.
https://pic2vdo.com/?a=tf4b9c
Tap Open, allow the camera, then point it at one of the pictures.
Point your phone at one of these and watch it come alive.
Tap any picture to fill the screen, then point a phone at it.
These open the same general demo for now. Audience-specific demos are on the way.
Sell it once. Run it forever.
pic2vdo is white-labeled for the agency that offers it: your name and logo, not ours, are what your clients see. One QR code or link, printed once, keeps working no matter how your campaigns change underneath it.
Behind that one link is a real dashboard, not a spreadsheet.
And the dashboard exists mostly to answer one question print never could: did it work? Every campaign is measured, so you always know who engaged and what they did next.
- Campaigns with a clear start and end date, switching on and off automatically with no gap between one and the next.
- Team access that matches the job: Admin, Manager, Creative and Accounting roles, so people only touch what their work needs.
- Upload target images and overlay videos yourself, in minutes, with no developer involved.
- Analytics you can actually read: how many people engaged, how much of each video they watched, and how well each call-to-action converted, as clean charts rather than raw numbers.
- Every response captured: an offer claimed, a form filled in, an entry submitted, ready to review or export.
Run it: campaigns, targets and the videos behind them.
Measure it: engagement, watch time and conversion, per campaign.
What it costs
Two parts, and only two.
No setup fee, no per-seat charge, no long lock-in. The cost has exactly two components, and one of them only grows when the campaigns are actually working.
Fixed
Monthly platform fee
A flat monthly amount for access to the platform: the white-labeled dashboard, unlimited campaigns and targets, every user role, and the analytics. The same whether you run one campaign or fifty.
Variable
Pay per scan
On top of that, a small amount each time a viewer points a phone at a target and the video actually plays. No scan, no charge. Your cost follows real engagement instead of a number guessed up front.
No figures are shown here on purpose. Talk to us for the current platform fee and per-scan rate.
White-label
Your brand on the front.
The looks on the right are all about the launch screen, the first thing a viewer sees the moment the AR experience opens on their phone: whose logo is shown, and whether the pic2vdo mark appears underneath it.
- Typeform, Tally or a similar form connected straight to the engagement prompt, at no extra cost, so responses land where your client already works.
- The brand's own web address shown on the campaign link, in place of pic2vdo.com, also at no extra cost.
- Your logo and colours across the loading screen, the dashboard and the engagement prompts.
- Emails to your clients from your address, and your name on the support contact.
A brand served under its own address:
https://ar.yourbrand.com
The launch-screen looks are where a fee can come in. The default costs nothing; the looks that put the brand's own logo on screen, or drop the pic2vdo mark entirely, each carry a separate charge. Talk to us for which is which.
Default, no extra fee
Semi Agency Labeled
Logo on launch: your Agency's own
pic2vdo mark: shown
Who it's for
Built for the people who sell print, not just print it.
pic2vdo is a product an Agency sells on: a publisher, an out-of-home owner or an agency that already places printed advertising and wants a measurable, interactive layer on top of it.
Publishers & out-of-home owners
Magazines, newspapers, free-sheets, transit and billboard operators. You sell ad space and need to show it works. pic2vdo adds a video layer and hard engagement numbers to inventory you already sell, under your own brand.
Talk to usCreative, media & experiential agencies
You plan print, OOH or packaging campaigns for clients. pic2vdo is white-labeled as your own product: build and schedule campaigns yourself in minutes, then hand the client back analytics and captured leads.
Talk to usBrands with heavy print or retail presence
Running it in-house on your own posters, shelf displays and packs. It works the same way: you are the Agency for your own campaigns.
Talk to usLess of a fit if you have a single poster for a one-off event, no campaign cadence, or an audience that never sees anything printed.
Anywhere something is printed.
Print & out-of-home
A magazine ad or billboard that plays a video, not just a picture.
Retail & point-of-sale
Shelf displays and in-store posters that demo the product, run a promotion, or hand out a discount.
Product packaging
Cans, bottles, boxes that play a recipe, a story, or instructions the moment they are scanned.
Real estate & property
A yard sign or window flyer that plays the full walkthrough, not just a photo.
Museums & galleries
A placard next to a painting or exhibit that plays its real story, narrated, on demand.
Bookstores
A book on a shelf that plays its trailer or an author interview.
Events & hospitality
Tickets, badges, and programs that unlock video content and schedules.
Industrial: safety & training
A factory-floor or warehouse sign that plays the exact, approved instructional video for that step. Not "whatever a worker finds online".
Get in touch
Talk to us.
Tell us what you would like to bring to life, and a little about who you are. We read every message and reply in person, usually within a day.